How to Identify Corporate Business Strategies of Toyota Company

Identifying corporate business strategies of the Toyota company includes looking for anything that enables them to stand-out from the competition based on management's direction. For example, they were pioneers in producing popular hybrid cars. Corporate business strategies of Toyota includes customer relations, a social responsibility platform and anything else that the leadership believes is worthwhile. In order to identify the Toyota corporate business strategies we must incorporate looking at how they increase revenues, cut costs and captivate their customers.

Difficulty:

Moderate

Instructions

things you'll need:

• Toyota website

Suggest Edits

1. • 1

     Research Toyota company background by reviewing the company website. Read the company values to help determine the direction the company desires to go. For instance, philanthropy is a part of the corporate business strategy of Toyota. It allows the company to give back to the community and look good in the eyes of customers. This corporate business strategy can be identified as a way to satisfy customers.

   • 2

     Read company press releases from Toyota. These will detail information that the company wants to be recognized for as industry leaders. For example, Toyota is a leader in the hybrid car market with the Prius model. The unique efficiency standard and ability to cut costs for the consumer and benefit from tax rebates makes this an attractive corporate business strategy. Identify corporate business strategies of Toyota by reviewing all media news regarding the brand to see what they are highlighting as the next big item.

   • 3

     Watch Toyota TV commercials and car shows that are designed to entice new customers. There are always clues found in marketing campaigns for the perception the brand desires to portray. Typically, corporate business strategies of Toyota will include reliability and popularity as selling points. Therefore, looking for what is repeated often will lead to identifying corporate business strategies of Toyota. This is geared to be a revenue increasing strategy with visual appeal.